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Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.
The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".
A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.
Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. As PR professionals we know there is much more to managing reputation than extensive reach and brand exposure.
The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” The CIPR celebrates its 75th anniversary this week.
A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.
Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. This short-sighted decision-making is costly to reputation and future well-being. Schröder doesn’t understand that his reputation now and legacy later are being negatively-and-deeply impacted.
Can you remember who Time magazine’s person of the year was in 2005? Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. You tell the truth, not just because telling the truth is the ethical thing to do. Trust in people like themselves. But we have a problem.
I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. No one likes to hear you brag about yourself.
In another 90-second spot from around 2005, the bears crashed the Christmas party of a pack of penguins that were dancing to the Beach Boys’ holiday favorite “Little Saint Nick.” Most people probably feel a deeper human connection with a favorite painting or song than they do with a Coca-Cola promotional piece.
That percentage has doubled since 2005. ” ~ Mike Paul, The Reputation Doctor. A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. True diversity doesn’t start at the bottom, it starts at the top.”
In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.
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