Why Now Is the Time to Eliminate Jargon and Buzzwords
PRSay
JULY 27, 2020
In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. Here are some tips for doing just that: • Write for the reader. Employees have never liked corporate-speak, of course.
Let's personalize your content