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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. There’s a series of perennial issues in public relations.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Behind the Headlines With Jody Fisher

Cision

This is the great debate in PR: how do we measure what we do and prove its value? anything about New York City history — so it’s a toss-up between “Island at the Center of the World” by Russell Shorto (2005) and “The Power Broker” by Robert Caro (1975). How do analytics drive PR strategy? My favorite book is….

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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Second, we’ll finally have a better way to measure the work we do, day in and day out. [By Jason Mollica].

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The Complete Guide to PR Stunts

5W PR

In 2005, Snapple tried to make the world’s largest Popsicle. Measuring a publicity stunt’s success depends on the initial goal. If the point is to raise money then you measure how close you came to the predicted amount in nickels and dimes. Even publicity stunts that are failures can still be unique and memorable.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners. Chartered status is typically recognised a measure of competence within a profession. The CIPR was founded in 1948 as the Institute of Public Relations (IPR). It may also have an aspiration to be a profession.

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