Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Bad Pitch Blog

APRIL 28, 2007

Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version). Can you say this about every one of your last 12 media pitches? What made them captivating?

Pitching 40

Pitching Print Creativity Local 40

Bad Pitch Blog

SEPTEMBER 26, 2006

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. For more information about Chaddsford Winery and 2005 Naked Chardonnay, please visit the website at www.chaddsford.com or call 610-388-6221. -

Pitching 40

Pitching Retail Print Report 40

Mora Communications

AUGUST 18, 2016

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

Journalism 40

Journalism Print Communications Groups 40

Stuart Bruce

MARCH 19, 2015

Can you remember who Time magazine’s person of the year was in 2005? Robert gives the example of sitting in a meeting with a Fleet Street editor and offering for his client to fund some research related to underwear (“it was a British tabloid after all”). Trust in people like themselves.

Publicity 60

Publicity Reputation Corporate Leadership 60

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). 1 Micael Dahlén is a Swedish media figure and Economics Professor. How to train a spokesperson? FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52