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As More Newspapers Close, News Deserts Spread Across the United States

PRSay

Since 2005, the nation has lost more than one-third of its newspapers, some 3,300 in all. However, that gain includes 30 newspapers that converted from print to digital. During the past 12 months, U.S. newspapers closed at a rate of nearly two and a half per week.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. This was well before social media had such a stronghold on contemporary culture and well before anyone was giving any credence to online news outlets. . Effective PR and media relations campaigns will reflect that change.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). 1 Micael Dahlén is a Swedish media figure and Economics Professor. How to train a spokesperson? FOOTNOTES [ + ] FOOTNOTES.

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Trust Me, PR is dead – long live public relations

Stuart Bruce

Can you remember who Time magazine’s person of the year was in 2005? Robert gives the example of sitting in a meeting with a Fleet Street editor and offering for his client to fund some research related to underwear (“it was a British tabloid after all”). Trust in people like themselves.

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Well Done PR Stories are Rare

Bad Pitch Blog

Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version). Can you say this about every one of your last 12 media pitches? What made them captivating?