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Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.
You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks.
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