Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 145

Media Relations Media Print Software 145

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. anything about New York City history — so it’s a toss-up between “Island at the Center of the World” by Russell Shorto (2005) and “The Power Broker” by Robert Caro (1975). What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Doctor Spin

JANUARY 27, 2022

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. I don’t know if the pitch will result in a full-page article or not. Cover photo by Jerry Silfwer ( Prints / Instagram ). We don’t.

Publicity 52

Publicity How To Industry Study 52

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Reading this pitch was charity enough thanks. Well, print this out and add it to the list. We’ll explain why it stinks at the end. But my favorite is the silent auction benefiting an anonymous charity. "If More to come.

Pitching 40

Pitching Fashion Print Web 40