Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Can you say this about every one of your last 12 media pitches? Since 2005, Buse has won 19 national PR awards and eight local ones.

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Pitching Print Creativity Local 40

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

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Reputation Groups Exercises Energy 60

Bad Pitch Blog

NOVEMBER 5, 2006

In 2005, nearly 90 percent of every dollar of revenue raised was available for investment in DISEASE research, care and education programs. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release'

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Pitching Web Education Resources 40

Doctor Spin

JANUARY 27, 2022

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. I don’t know if the pitch will result in a full-page article or not. We don’t. We seldom know anything for sure. Burnt to a crisp.

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Publicity How To Industry Study 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

Bad Pitch Blog

MARCH 19, 2009

Case in point comes via this pitch sent in confidence by a major non-profit health organization dedicated to saving lives from a life threatening disease. SIG FILE - Off-Target Ire The anonymous tipster writes: I received the pitch below a few minutes ago, and knew I must share it with you. However you CAN pitch death.

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Pitching Trends Resources Writing 40

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Simply write about The Amazing ARM Story and place it your publication. So, folks, meet my Bad Pitch of the month, so far. No commenting. as the subject.

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Television Advertising Advertising Corporate 40

Waxing UnLyrical

JULY 17, 2015

That percentage has doubled since 2005. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. PR agencies aren’t above reproach, either. But clearly, much more progress can and should be made.

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Agency Report Training Leadership 40

ImPRessions - Crenshaw Communications

APRIL 25, 2017

In PR a failure could be characterized as a campaign that never caught fire, a pitch that fizzled or a relationship that went badly off course. ” And we’ll never forget it because the 2005 stunt by Snapple happened just a few blocks from our office. Can You Head Off PR Failures? The giant (melting) Snapple popsicle.

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Retail Course Local Branding 168