Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University.

Case Study 201

Case Study Conference Exercises Print 201

Doctor Spin

NOVEMBER 22, 2023

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., 2005 Feb 22;272(1561):439–44. 1 Schweizer, K.,

eBook 52

eBook Groups Resources Biotechnology 52

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. This is not possible in print, on TV or radio stations. Behar was born in Shumen, in 2005 he was named an honorary citizen of his hometown. There are two important points in this business.

Social Media 52

Social Media Media Writing Web 52

Stuart Bruce

MARCH 19, 2015

Can you remember who Time magazine’s person of the year was in 2005? The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. But we have a problem.

Publicity 60

Publicity Reputation Corporate Leadership 60

Mindful Marketing

NOVEMBER 30, 2024

Although the company had used a polar bear in a French print ad in 1922, the bears that Coca-Cola creator Ken Stewart designed in the early 1990s developed a much longer-lasting legacy. In 1993, Coca-Cola introduced another endearing creation – animated polar bears.

Advertising 98

Advertising Advertising Ethics Technology 98