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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Printing marks the beginning of the end of the manuscript culture. 2005 Feb 22;272(1561):439–44. 2005 Feb 22;272(1561):439–44. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Manuscript culture.

eBook 52
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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. How To Write an Easy Street PR Strategy. ” How To Write an Easy Street PR Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy.

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The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. ” How To Write an Easy Street Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy. Cover photo by Jerry Silfwer ( Prints / Instagram ).

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

They refer to emergency management as a profession, yet indicate that following Hurricane Katrina in 2005 “…emergency managers were having a difficult time explaining their roles to policy makers and to the public. 1 (Printed in Wikipedia, “Lorne M. Now we leave it to you. How do you feel about this matter, what is your stance?

Education 270
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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

I have been working with PR every day since 2005 (and studied PR at the university between 2000-2005), but I rarely know for sure if the press release I just wrote will take off. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’ll save that nugget of information … Continue reading. We don’t.