article thumbnail

PR Profiles: A Conversation with Gini Dietrich

Agility PR Solutions

Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. We needed to […].

Resources 148
article thumbnail

Neuromarketing’s impact on engagement—4 examples of how it’s used

Agility PR Solutions

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads.

Examples 101
article thumbnail

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

Deirdre Breakenridge

Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. About Our Sponsor, Spin Sucks. Our mission? To change the perception of the communications industry.

Community 293
article thumbnail

In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

The Boston Chapter honored him with the 2006 Diane Davis Beacon Award for lifetime achievement in public relations. He served in local, regional and national positions with PRSA, including as president of Boston’s PRSA Chapter. Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston.

Local 78
article thumbnail

#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Ethics 263
article thumbnail

Conference Recap: Vicente Fox on a Lifetime of Self-Determination

PRSay

As president of Mexico from 2000 to 2006, Fox made industrialization and global trade top priorities. Though Fox left the presidency in late 2006, he remains committed to the causes that defined his time in office. . “You were not born to be poor. You were not born to be a migrant. Political efforts. Charitable endeavors.

article thumbnail

Executive Leadership: Shifting Focus from Outside to Inside

PRSay

As vice president of Integrated Leadership Institute and a consultant, executive coach and workplace trainer since 2006, M.J. Shifting to an internal focus and practicing authenticity will positively impact your team dynamic and ultimately enhance the outside perception of your team and organization. Clark, M.A.,