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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

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Seriality (Context Matters)

Doctor Spin

Five Types of Publics. Five Types of Publics. Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., media , history, myth). Seriality determines whether people see themselves as part of a group or just individuals in parallel. 4 Anderson, B. Original work published 1985.)

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. While advertising can support such endeavours, the driving force is usually public relations.

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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Between 2006 to 2014, he has also taught global relations and intercultural communication as well as public affairs and issues management at New York University.

System 40
article thumbnail

Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! Between 2006 to 2014, he has also taught global relations and intercultural communication as well as public affairs and issues management at New York University.

System 40