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6 Research-Based Insights About Viral Content

Cision

Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Interactive Advertising , 6 (2), 30-38. Journal Of Marketing , 78 (1), 1-19. Berger, J., & Milkman, K. What Makes Online Content Viral? doi:10.1509/jmr.10.0353. doi:10.1002/pa.1471.

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Seriality (Context Matters)

Doctor Spin

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Five Types of Publics. M/C Journal, 17, 110. Seriality and Persona. 4 Anderson, B.

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Trending Sources

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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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Perception Management

Doctor Spin

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Organization Development Journal.

Ethics 52
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The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” Susan Roeder, director of public affairs, Andersen. He’s also been a big PRSA supporter over the years, going back to 2006 when I worked on the programming committee with him. ” Adfed2 has its 32 Under 32. Figures, too.

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