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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. If your idea is good enough, consumers will pay in advance (but you have to give them a deal). Guest post by Christopher Wallace. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. We all know visual content is consumed faster and shared more often than text.

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

Paley as an historic repository of every radio and TV news and entertainment program from the dawn of broadcasting to the present. I kept in touch with Letty for a bit, but also kept tabs on the Museum , which in 1991 changed its name to The Museum of Television and Radio.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story. Same with documentary film makers. Do you see the problem?

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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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PR: Less Elitist Than Ever

Maxim Behar

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

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