Bad Pitch Blog

JULY 11, 2009

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. AT&T did not, however, change the name of Cingular, which it got sole control of at the same time, but instead waited to do a name-dance until January 15, 2007. Here’s what happened.

Wireless 40

Wireless Groups Newspapers Company 40

Bianchi Biz Blog

APRIL 5, 2021

I have supervised the Automotive News collegiate internship program since 2007. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open.

Automotive 65

Automotive Web Meeting Media 65

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Performative action never was acceptable and it’s even less acceptable now.

Ethics 79

Ethics How To Training Employee 79

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

Social Media 59

Social Media Facebook Airlines Web 59