article thumbnail

Managing Toy Safety Communication: A Strategic PR Guide

5W PR

The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

article thumbnail

Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

I finally joined the Richmond board in 2007, when the president that year, Jill Vaughn, APR, asked me to chair the Diversity Committee. Some of the areas that I’m particularly interested in are diversity, equity and inclusion; international growth for the Society; and mentorship with PRSSA.

Meeting 157
article thumbnail

Symbolic Pacing in Communicative Leadership

Doctor Spin

Research by Weick and Sutcliffe (2007) also supports this idea by highlighting the value of mindfulness in leadership. Watch for sensitive inflexion points—perhaps a challenging client situation or an internal conflict—and then step forward decisively. 2 Weick, K. E., & Sutcliffe, K. Jossey-Bass. Thanks for reading. Jossey-Bass.

article thumbnail

[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra.

article thumbnail

Market research has to earn its place at the table—here’s how to do it

Agility PR Solutions

Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” because it reminded me of something I wrote back in 2007. And sure, […].

How To 86
article thumbnail

3 handy tips to manage PR for your next app release

Agility PR Solutions

Since the launch of the first iPhone in 2007, demand for apps has exploded. Businesses are also increasingly turning to proprietary apps for internal use. Apps are big business. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. But apps don’t sell themselves.

Mobile 86