Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

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Pitching SEO Media Relations Report 60

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s). Instead we focus precisely where we want to interject ourselves to best accommodate our agenda.

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Retail Pitching Print Writing 120

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. How long have you been in journalism and how did you get started? I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007.

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Meeting Automotive Media Airlines 67

Bianchi Biz Blog

APRIL 5, 2021

I have supervised the Automotive News collegiate internship program since 2007. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. For many years, I worked with a writing coach named Jim Stasiowski. E-mail is best.

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Automotive Web Meeting Media 66

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. When writing about business trends and best practices, though, that can sometimes be difficult. What advice do you have for PR people that want to pitch you?

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Groups Meeting Transportation Media 55

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. We went on to receive awards and write bylines about social media contests.

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Social Media Video Agency Healthcare 120