Remove 2007 Remove Journalism Remove Writing
article thumbnail

8 Ways to Make Your Press Release More Effective

Cision

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p.

Retail 120
article thumbnail

What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

Marketing 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Magical PR Strategy Question

Doctor Spin

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Journal of Brand Management, 12, 264–278. “Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” Source: Strategic Change 1 Connor, T.

article thumbnail

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. Q: If you had the chance to prevent what happened and re-write your story, would you? .

article thumbnail

Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. How long have you been in journalism and how did you get started? I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007.

Meeting 67
article thumbnail

The Volume of Bad PR Pitches is Out of Control

Sword and the Script

They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. A Blogging Perspective.

article thumbnail

The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.