Remove 2007 Remove Media Relations Remove Reputation Remove Storytelling
article thumbnail

How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

article thumbnail

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers.