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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007.

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Is Your Pitch Money? It Could Be.

Bad Pitch Blog

Entries must be posted by Noon EST/ 3pm PST on Friday, July 13, 2007 June 29, 2007. On the listserv, we are asking our members to pitch the list as if we were editors of a major newspaper (like NYTimes or WSJ.) Entries must be posted by Noon EST/ 3pm PST on Friday, June 29, July 13, 2007. The pitch topic is YoungPRPros.

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May The Fourth Be With You! A Star Wars Tale

Critical Mention

On our planet, Earth Hour started in 2007 with over two million people turning off all non-essential lights in Sydney. Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for.

Film 73
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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I have supervised the Automotive News collegiate internship program since 2007. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983. Several former interns emerged as key members of our staff in recent years.

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My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. AT&T did not, however, change the name of Cingular, which it got sole control of at the same time, but instead waited to do a name-dance until January 15, 2007. Here’s what happened.