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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Just as soap brands did in the 1920s, brands were integrated into shows.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. 1 (Printed in Wikipedia, “Lorne M. Share your views in the comments section below.

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15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

Some of the responses appeared in the May issue of Strategies & Tactics , but we weren’t able to print them all, due to space constraints. I’ve been working from home since hanging my own shingle in 2007. There were so many great responses, we wanted to share them here. Here’s what PRSA’s LinkedIn community had to say: —-.

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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. But a phone call, hand-written note and print copy of your favorite read can also work wonders every once and awhile. Better media relations in 2007 or as long as you keep your resolutions.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 4 Channel shift from print to social exaggerated. 5 Hypermodernity.

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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New book tells the story of the closure of the corner shop

Stephen Waddington

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The original edition of A Shop on Every Corner was published in 2007 and written by Mum and Dad when they had owned Bright Street Post Office, Leeman Road in York. in print and as a Kindle e-book priced £2.95.

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