Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Direct advertising. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Event planning. Fundraising. Government relations. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. That got me thinking about all the wonderful women I know and how some of their stories and career progressions could be just as inspiring as those featured on the panel.

Marketing 60

Marketing Leadership Creativity Internal 60

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments.

Reputation 52

Reputation Social Media International Internal 52

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Sadly, investment in advertising won’t help combat this, only PR. Even at the start of University (2008) the marketing sector wasn’t nearly as well digitally adept as it is now.

Interviews 28

Interviews SEO Banking Radio 28

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Communications Conversations

AUGUST 23, 2016

Twitter has never really overcome this obstacle–because, let’s face it, it’s always been an obstacle (remember those “I don’t get it” statements in 2008–they’re still happening). Sure, Twitter has a broad smattering of advertising options. Go back to my research above.

Twitter 60

Twitter Brand Branding Tools 60

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists.

Publicity 157

Publicity Corporate Community Advertising 157

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

This is leading to a natural evolution towards a more comprehensive approach that intersects corporate affairs, reputation management and integrated communication. have signaled a return to advertising on the platform. Trends in advertising made the timing perfect too.

Marketing 216

Marketing Content Marketing Data Pitching 216

Mark My Words

APRIL 6, 2018

The memo from corporate PR is for CEOs is keep heads well below the parapet. Shareholders ought to see that in an increasingly crowded corporate ecosystem thought leadership from the top is a huge asset for a brand. In many ways these figures are exceptions to the rule as both probably feel they have nothing to prove.

Crisis 60

Crisis Policies Corporate Facebook 60

Mark My Words

DECEMBER 29, 2015

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60