Waxing UnLyrical

JUNE 1, 2016

Well no matter what generation is out there, there’s going to be a good employee and a bad employee. I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. Now, I think you should meet my competition. Millennials & Gen Z.

Groups 40

Groups Meeting Employee Social Media 40

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. employees, investors, etc.)? I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics.

Reputation 52

Reputation Social Media International Internal 52

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41

Bad Pitch Blog

DECEMBER 21, 2008

I read Jack Myers’ widely-discussed report where the “forecasting guru” believes PR will “buck the advertising depression" destroying marketing businesses through 2010. Our field will have to be the ones who constantly say to clients, vendors, partners and employees: I (or we) will not do any work that I (or we) don’t believe in.

Study 41

Study System Advertising Advertising 41

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 75

Creativity Study Survey Advertising 75

Mark My Words

FEBRUARY 15, 2021

Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. They see that it makes the star infinitely more marketable, more human and therefore more lucrative.’. Jay-Z founded Roc Nation in 2008 as a boutique label and artist representation company.

Sports 60

Sports Government Agency Pitching 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81