Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Economy Smiles at Marketing. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Journalism. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Last year an advertising spot during the Super Bowl cost $5 million. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. A half year later my employer was acquired. Social alerts.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. PR, marketing, sales and journalism.

Technology 64

Technology Marketing Retail Interviews 64

Waxing UnLyrical

JUNE 1, 2016

I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Isn’t it almost as if Millennials and Generation Z overlap a little bit?

Groups 40

Groups Meeting Employee Social Media 40

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Facebook 40

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Counsel to senior management.

Publicity 157

Publicity Corporate Community Advertising 157

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). The world was different!

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. Would many not have been better deployed in the dwindling ranks of investigative journalism ? A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

Journalism 121

Journalism Conference International Internal 121