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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. After all, publics were enabled to act as equals and amplify crisis situations.

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Uncertain Times: 12 Resources for Solo PR Pros

Solo PR Pro

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. It's totally normal — I know I've been there myself.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

On Reddit in science-driven communities, 51% of the posts highlighted climate skepticism claims, and on skeptical community subreddits, unsurprisingly only 33% of discussions support the current scientific consensus. Additionally, many of these news outlets have content teams to help native advertisers write copy.

Ethics 81
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How DE&I Is Changing the Future for Women in Public Relations

PRSay

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 172
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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. Our newspaper ended up winning an award for our reporting. Follow FleetOwner on Twitter here: @fleetowner.

Meeting 59
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis. Engage Publishers as Opinion Leaders.