wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine.

Pitching 52

Pitching Radio Training Media Training 52

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. A half year later my employer was acquired.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed.

Agency 118

Agency Trends Marketing Survey 118

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. I became a social media professor in this decade.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

NOVEMBER 12, 2019

Capterra was founded in 1999 but didn’t start hosting reviews until 2008. However, it’s worth pointing out, I’ve seen reporters cite comments from Peer Insights in articles about my clients. 4) Capterra | @Capterra (A Gartner company). It was acquired by Gartner for $206.2

Software 18

Software B2B Marketing Data 18

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I gave this assignment several years before commercial services began doing the same thing. – Grunig – Facing up to Facebook

Reputation 52

Reputation Social Media Internal International 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. But Canadian brands’ swift and decisive reaction to the crisis made sure they, at least, wouldn’t go down with it. . Hockey Canada seems to be a sinking ship.

Brand 148

Brand Branding Sports Crisis 148

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What are some of the key components of a successful crisis communication plan?

Newspapers 120

Newspapers Financial Crisis Corporate 120

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Sword and the Script

DECEMBER 10, 2024

While truth has forever been a core component of communications, brands that prioritize truth and transparency in 2025 will rise to the top. All the money and time spent on strategic plans and crisis comms is wasted if leaders don’t see the value in showing customers or clients respect through honesty.

Marketing 216

Marketing Content Marketing Data Pitching 216