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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. People need more right now.

Crisis 464
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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Ifill also co-anchored the PBS NewsHour with Judy Woodruff and made history as the first Black woman to moderate a vice-presidential debate in 2004 and 2008. Betsy Plank Often referred to as the “First Lady of Public Relations,” Betsy Plank had a groundbreaking 63-year career, achieving many firsts for women in PR leadership.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 192
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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value. Op-Eds remain the gold standard.

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After lockdown: the creative agency market

Stephen Waddington

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position.

Agency 122
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How DE&I Is Changing the Future for Women in Public Relations

PRSay

I had a career identity crisis before I even started! I graduated from college at the start of the great recession in 2008; finding a job was tough. What challenges did you face when first entering PR and marketing?

Publicity 173
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

The recession of 2008 changed housing. One question that provided insight into how things have changed was about collaboration, especially with executive leadership. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

Study 139