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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. This suggests that the organization should try to limit its publics to those it wants to reach because of its self interests.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Public affairs. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Community relations. Corporate communications. Direct advertising. Event planning.

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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

In 2008, he received PRSA’s highest individual honor — the Gold Anvil. A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession.

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