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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. dropped by 23% between 2008 and 2019. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. As a fan of journalism, I’m all for paywalls. Will it last?

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. For the news business, that would extend already sizable declines. It’s obviously a supply-side issue and not a demand-side issue,” Bennett said.

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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

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2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Newspaper ad revenue declined another 4% year over year, to $19.9 Key trends. Things to consider.

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Behind the Headlines With Rich Oppel

Cision

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.