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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. or change. We see it in first-mover companies as well.

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 Good B2B thought leadership drives business outcomes says study When done well, thought leadership improves awareness, purchase consideration, customer retention and gives vendors pricing power.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

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ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels

PRSay

In 2008, when I was asked to volunteer in the press box for the Angels, it was an odd moment for me to put on a red polo for the first time. Before the session, he talked with PRsay about his work with the Angels and growing up in a family of Los Angeles Dodgers diehards. You’re from Southern California. Have you always been an Angels fan?

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Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It reminds me of 2008 when every company was on board the environmental trend. We must recognize when we need to take a leadership role to help people understand the implications for the future as well as the reality of today. Every green initiative, no matter how small, was portrayed as a significant step toward saving the planet.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. “I would work full-time for Channel 4 in Miami, and they would match whatever I made. That’s how I would pay for school because I grew up with a single mother who couldn’t afford to help me with college.”