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Behind the Headlines With Rich Oppel

Cision

It will include reputation management, crisis management, brand enhancement and media relations. I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling. What will this role entail?

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries.