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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192
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2015 State of the News Media Report

The Proactive Report

The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Newspaper ad revenue declined another 4% year over year, to $19.9 The percentage listening in 2015 was up two points over 2014 levels (15%). Key trends. Things to consider.

Report 100
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PR: Less Elitist Than Ever

Maxim Behar

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business.

Ethics 64
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Maxim Behar: Whatever you do, do it to be happy

Maxim Behar

Just 20 years ago, only newspapers, radio, and TV editors did that. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Back then, there was no method to measure how popular an article or news article was in the newspaper.

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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. The last time I saw him conscious was on Christmas, before the accident in 2008. Now, two things make our lives completely different.

Ethics 69