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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. was changing my profession. This blog was a means to figure it all out.

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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

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4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Even in our industry. Your story.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The study, an annual affair every year since 2008, was published this past August. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. I am at odds with the conclusions drawn at the very end. 500 Social Media Study.

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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

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