Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. PR is the guardian of reputation. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

Mindful Marketing

JULY 26, 2019

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ ’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail.

Ethics 70

Ethics Consumer Reputation Corporate 70