Artificial Endorsers
Mindful Marketing
JULY 26, 2019
Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ ’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail.
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