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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40
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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Not even permission to advertise, according 2 some studies. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Are reputation, issues management and media relations part of a promotional effort? Meaningless metric if we arbitrary assign loose value to it. PR is part of corp.

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How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Take it seriously. Better to be safe than sorry.

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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?