When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your BusinessÂ
Shift Communications
JANUARY 25, 2023
It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop.
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