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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. And I have.
Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.
If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.
Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.
First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.
But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?
You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!
Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0
As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom. Let influencers be creative.
Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Your keywords might be “social media for non-profits.&# A news release is third.
In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?
As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.
Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Learn more: Emotional Maturity and Social Media The Selfie Generation I turned 30 in 2009 and spent the following decade experiencing a social media universe dominated by teens and 20-somethings. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | the PR Blog.
The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008.
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Oh, one other thing: my blog = my sandbox.
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Even when I am reading blogs or catching up on Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.
Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Several news outlets unearthed previous comments made on air and in a letter circulated by the then-gubernatorial candidate in 2009, acknowledging a vaccine-autism link (previously and thoroughly debunked by scientists).
Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Oh, one other thing: my blog = my sandbox. Lets play.
Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. Read All About It!
While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. Image: Arturo Sotillo via Flickr , Creative Commons How about you?
Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. How unbelievably ridiculous. Or pathetic. link] (esp.
of the organisations surveyed are already changing from postmodern to hypermodern with characteristics such as continuous change, decentralised IT, rapid adjustments of the workforce, creativity and ethics of perceived responsibility. If you enjoyed this blog post you may like to receive future posts as they are published, via email.
Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Will you join us if you can? See you there! Regardless, thanks for visiting!
Creativity will continue to play an important role, of course. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. He also blogs. As an example, let’s get back to Mr. Tapper. I think his show promo provides a blueprint for what a successful Vine for marketers will look like.
The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.
Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. So that they can shake their fingers and exclaim triumphantly, “See?
The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. Cool is a bit overrated to me but it is still a real thing.
Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. durgapuja [.]
Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#
Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. So much to do So much to know To live, to love, to hurt, to grow. Lets play.
Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.
Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. link] Im not for censorship or limiting creativity, but I think that such changes will fit with the Etsy brand and most of their customers. Image: striatic via Flickr, CC 2.0 Thanks so much for stopping by WUL!
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