Stephen Waddington
OCTOBER 27, 2021
I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The social history and stories contained within the book were gathered from friends and neighbours in the Leeman Road and wider York area following an appeal via the shop and York Press.
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
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PRSay
OCTOBER 12, 2020
I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. The majority of the American people knew what was going on with H1N1 flu in 2009 when it erupted in New York and Mexico, and they knew when there was a vaccine [and] whether or not to take it and so on.
Cision
DECEMBER 28, 2015
The best advice for content distribution on Twitter in 2016 comes from 2009. Guy Kawasaki, former Chief Evangelist for Apple and marketing thought-leader, promoted an idea that was so radical to the Twitter community that it was shunned: tweet multiple times to promote a single piece of content or messaging. Repeat your Tweets.
Sword and the Script
DECEMBER 5, 2017
This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.
Waxing UnLyrical
OCTOBER 20, 2010
Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. Read All About It! Shall We Tweet?
Stephen Waddington
DECEMBER 5, 2018
In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release! Press releases are nearly useless.
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