2009 Books Community Marketing 
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
PRSay
OCTOBER 12, 2020
I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. The majority of the American people knew what was going on with H1N1 flu in 2009 when it erupted in New York and Mexico, and they knew when there was a vaccine [and] whether or not to take it and so on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.
Sword and the Script
NOVEMBER 1, 2016
Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.
Sword and the Script
MAY 21, 2019
Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?
Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.
Stephen Waddington
DECEMBER 5, 2018
There are examples offline and online in almost every market. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News.
Expert insights. Personalized for you.
82 
Let's personalize your content