Tracing the measurement origins of PESO
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). This version of the PESO model gained increased recognition in 2014 following publication of the book Spin Sucks. Instead emphasis was on use of digital tools.
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