Remove 2009 Remove Books Remove Measurement Remove Radio
article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. What does it do?

article thumbnail

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52
article thumbnail

Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. In 2009, I wrote a small book called "111 Rules."

Ethics 69
article thumbnail

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

article thumbnail

Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

I’m told my grandfather was stunned when he heard over the radio that there would be a blackout drill. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And not just that it would take place, but when and where. “Those bloddy fools! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 105