Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

Social Media 66

Social Media Media YouTube Meeting 66

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 90

B2B Social Media Company Marketing 90

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Read Me On BNET Watch Me In Action Book Me!

Measurement 105

Measurement Blogging Tourism Twitter 105

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Read Me On BNET Watch Me In Action Book Me!

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Measurement 81

Measurement Tourism Blogging Writing 81

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Course Training Social Media 150

Cision

DECEMBER 28, 2015

That said, the majority of social care inquiries go unresolved and unacknowledged. To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. The best advice for content distribution on Twitter in 2016 comes from 2009. Repeat your Tweets. Engage Topical Influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Waxing UnLyrical

APRIL 12, 2011

While interviews and focus groups may still be used, if you are actively engaging your customers via social media channels, and monitoring those conversations—even if just informally—you are already familiar with the dialogue that surrounds your organization and you can develop a survey that reflects some of the feedback within that ecosystem.

Survey 100

Survey Interviews Social Media Education 100

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! ” This view, strongly disputed by the medical community, caused an uproar. How is it done?

Radio 120

Radio Interviews Print Travel 120

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Publicity 100

Publicity Facebook Twitter Measurement 100

Solo PR Pro

SEPTEMBER 30, 2014

In 2009, the U.S. An extension of the Solo PR Pro blog (which was founded a year earlier), the #SoloPR Twitter chat was our first foray into using social media to foster the cooperative spirit and support that has become a hallmark of our community.

Twitter 80

Twitter Groups Community Social Media 80

Waxing UnLyrical

OCTOBER 24, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Measurement 87

Measurement Tourism Blogging Resources 87

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need? THAT’S what I want from a social media blog.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 94

Publicity Creativity Measurement Twitter 94

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

Twitter 73

Twitter Measurement Tourism Social Media 73

Waxing UnLyrical

OCTOBER 28, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

JANUARY 24, 2011

Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 27, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 74

Tourism Measurement Blogging Twitter 74

Waxing UnLyrical

OCTOBER 19, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Why: Jen is one of the finest people it’s been my privilege to meet through social media.

Facebook 89

Facebook Twitter Blogging Measurement 89

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. I am not aware of any university that has a full course in PR/social media measurement or accountability. At the undergraduate level, I dont think proprietary tools or metrics is the issue at all.

Measurement 106

Measurement Education Twitter Facebook 106

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Waxing UnLyrical

FEBRUARY 7, 2011

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Glad thats over with.

Tourism 69

Tourism Measurement Twitter Blogging 69

Waxing UnLyrical

NOVEMBER 6, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 68

Tourism Measurement Twitter Facebook 68

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.

Ethics 78

Ethics Community International Internal 78

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Why: crises are sometimes unpredictable, but often avoidable. Dave lays out how.

Facebook 91

Facebook Blogging Twitter Measurement 91

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Why: Mollie is actually thinking instead of simply linking.

Measurement 68

Measurement Tourism Twitter Blogging 68

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Waxing UnLyrical

NOVEMBER 20, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Measurement 79

Measurement Conference Tourism Blogging 79

Waxing UnLyrical

DECEMBER 11, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Tourism 65

Tourism Measurement Blogging Twitter 65