Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. Yeah, not many.

Social Media 125

Social Media Study Blogging Company 125

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 64

Infographics Survey Consumer Study 64

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. They can also choose to consume only the material that’s relevant and interesting to them. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Survey Marketing 60

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. MasterCard has some great programs, including publishing some industry research. Several years ago, Cargill reached out to activist publics to find out how they could work better together.

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. You should not start with three pages of A4, but a tweet, an infographic or a video. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115