Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009.

Social Media 125

Social Media Study Blogging Company 125

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. An infographic from the complete study follows below ( click here or image for higher resolution ). Contact us today to set up time to discuss your marketing needs and goals. Want 10x from your PR agency?

Infographics 64

Infographics Survey Consumer Study 64

ISEBOX

DECEMBER 1, 2016

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009).

Social Media 60

Social Media Blogging How To Media 60

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. A: The most effective tactic was the creation of digestible content.

Marketing 42

Marketing Leadership Engineering Education 42