Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

OCTOBER 20, 2015

She graduated in 2009 and then started teaching at Stockton University in New Jersey. When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 69

Social Media Media Skype Energy 69

Sword and the Script

OCTOBER 27, 2020

Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO. Click any image for higher resolution. This origin story is important to the company’s evolution.

Pitching 96

Pitching Media System Tools 96

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Where would you most like to practise PR?

Conference 40

Conference Meeting Case Study Film 40

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. But as with any writing project, it’s better to write about what you know.

Wireless 81

Wireless Twitter Writing Measurement 81

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. It’s not the same Twitter we know from 2009. For you early adopters, think about Twitter of 2016 vs. Twitter of 2009. Because, I’m starting to believe it might. Not even close.

Twitter 60

Twitter Branding Brand Tools 60