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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”
However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. His boss realized he could tell a story and asked him to do a follow-up on the response to the iPhone story.
Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. Faced with budget cuts, PR is a line item that is repeatedly scrutinized, and in-house PR professionals are not immune.
But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.
That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. I started this blog in early 2009 after coming home from an overseas deployment. Pocket Casts is my podcast app of choice.
In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Multiple surveys show marketing departments , creative teams and PR and communications have all emerged from the pandemic with newfound respect from their peer’s in business.
For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Song: “Bigger Than the Whole Sky”) Inspire creativity. Song: “You Belong with Me”) Demonstrate resilience.
With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”
As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Time and again, we’ve found that campaigns which rely more on the influencer’s creative ability — and less on stating specific brand-speak — perform better.
Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August.
That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.
’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”
Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. Featured: dennis crowley , Nan Palmero ( Creative Commons ). But how does this differ from Yelp? Featured Trends Foursquare social media Twitter'
Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
She graduated in 2009 and then started teaching at Stockton University in New Jersey. Ai Zhang, Professor, Stockton University. Ai Zhang received her M.A. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland.
It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. It could be an interactive game, an article with funny screen shots from a hot TV series, or simply a creative video with an eye-catching title. Last year, the firm recorded $9.3
Several news outlets unearthed previous comments made on air and in a letter circulated by the then-gubernatorial candidate in 2009, acknowledging a vaccine-autism link (previously and thoroughly debunked by scientists). Images: Gage Skidmore , DFID , Marc Nozell (Creative Commons) . Think of us as your “phone a friend” option.
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
of the organisations surveyed are already changing from postmodern to hypermodern with characteristics such as continuous change, decentralised IT, rapid adjustments of the workforce, creativity and ethics of perceived responsibility. . #6 Change is a constant. 7 Measurement. Approximately one in five (21.1%) earns less than €30,000 per year.
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.
The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.
Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read All About It! Glad thats over with.
The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. This image is shared via Creative Commons and credited to Spin Sucks.
Creativity will continue to play an important role, of course. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. As an example, let’s get back to Mr. Tapper. I think his show promo provides a blueprint for what a successful Vine for marketers will look like.
Having a range of backgrounds and worldviews among PR practitioners is especially valuable in a creative, idea-driven industry that seeks to influence behavior, opinions and attitudes impacting nearly every segment of global society. For the PR profession, overcoming obstacles to the incorporation of diversity and inclusion is imperative.
The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Many tech CEO’s and analytic thinkers tend to creatively engage culture in a manner opposite of the public who engage their tech.
Learn more: Emotional Maturity and Social Media The Selfie Generation I turned 30 in 2009 and spent the following decade experiencing a social media universe dominated by teens and 20-somethings. Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others.
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Well, I still love fairy tales. Read All About It!
Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet.
Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. Read All About It!
Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.
Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Read All About It!
Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.
Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Read All About It!
Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.
Image: Jeremy Brooks via Flickr, Creative Commons. A few months later, WUL emerged in January of 2009. And I continue to guest blog whenever I can, because it’s just such a terrific thing to do, to stretch one’s writing and creative muscles. Down Memory Lane. This was before WUL. WUL is born.
Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! Read All About It!
Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Read All About It! Glad thats over with.
Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! Read All About It! Glad thats over with.
Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.
Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. Read All About It! Glad thats over with.
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