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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”
Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.
I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.
When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . I hope she’s right, but either way, businesses are budgeting for it now, so marketers and PR need to be thinking about how they make the case for their budget. It’s hard to communicate.
But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.
There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.
For Swifties of a certain age, the image of Kanye West interrupting Swift’s acceptance speech at the 2009 VMAs is unforgettable, but she came back stronger than a 90s trend. Song: “Bigger Than the Whole Sky”) Inspire creativity. Song: “You Belong with Me”) Demonstrate resilience. Follow her on X: @katieneal.
Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But what does this mean for brands and marketers? Featured: dennis crowley , Nan Palmero ( Creative Commons ). More specific locations, got it.
That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Have any questions? She lives in Takoma Park, Md.,
In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. Courtney: NOT having a proper PR and Marketing strategy is a recipe for certain failure.
It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. Next, marketers should deliver a “key message” of their products, catch consumers’ interests, and propose appropriate marketing strategies on social media platforms.
Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Creativity will continue to play an important role, of course. He also blogs.
The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. This image is shared via Creative Commons and credited to Spin Sucks.
Several news outlets unearthed previous comments made on air and in a letter circulated by the then-gubernatorial candidate in 2009, acknowledging a vaccine-autism link (previously and thoroughly debunked by scientists). Images: Gage Skidmore , DFID , Marc Nozell (Creative Commons) . Think of us as your “phone a friend” option.
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Regardless, thanks for visiting!
Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Highlights Bootstrapped to 7 figures annual recurring revenue.
Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Trust and the Unlikely Reinvention of Advertising [UML].
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.
That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.
Having a range of backgrounds and worldviews among PR practitioners is especially valuable in a creative, idea-driven industry that seeks to influence behavior, opinions and attitudes impacting nearly every segment of global society.
Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read All About It! Wanna Subscribe? Shall We Tweet?
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.
Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic.
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I actually have a bunch of them. Also Cinderella. Wanna Subscribe?
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.
Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can?
But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Thanks for your creative thinking and always being willing to share it. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain.
Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.
Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW?
Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. You tell me. Utopia aside. Read All About It!
Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.
Image: Arturo Sotillo via Flickr , Creative Commons How about you? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Wanna Subscribe?
This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.
Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.
Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. Read All About It! Wanna Subscribe? Shall We Tweet?
Creative Commons To Love Yet Not OK. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: rubyblossom. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC. Read All About It!
Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.
After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. AI is not inherently creative, nor is it good at crafting messages. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.
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