Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Only one third (35.9%) follow the debate about social bots and 15.9% and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Communications Conversations

JUNE 6, 2019

So, I “hot wrote” a post about how many characters on the show actually live by the PRSA code of ethics. In 2009, the economy was in a rough spot. I find many of my ideas recently coming from two spots: articles I see shared from friends and colleagues on LinkedIn; and stories in the hard-copy newspaper.

Blogging 133

Blogging Analytics Writing Meeting 133

Maxim Behar

AUGUST 14, 2024

Here, I place a significant emphasis on the ethics of how we do things. It may sound abstract because if we have a strong brand and selling, why do we need ethics? I mentioned ethics because, in recent years, ethical business practices have proven extremely important in how people perceive brands or products.

Brand 59

Brand Branding Ethics Hotels 59

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. You can be an ethical and persuasive PR pro or marketer without selling your soul. The article was produced by an outlet that at first glance looked credible.

Content Marketing 79

Content Marketing Marketing Journalism Financial 79

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. Now, two things make our lives completely different.

Ethics 69

Ethics Social Media Travel Writing 69

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115