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In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.
Most organisations use more elements like online videos, infographics and instant photos in their messaging. The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 . #1 Visualisation in communication. But only 4.6% and 9.6%). #10
You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. million Facebook fans (up from 9 million in 2009). Generally, this isn’t a computational error, it is an error of sample set. Any post that Jim’s plumbing sends out may reach 1-5 percent of his “fans:” 30-150 customers.
Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. An infographic from the complete study follows below ( click here or image for higher resolution ). Role Reversal: The Magic Middle Finds You. New influence is transformative.”. Want 10x from your PR agency?
of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.
Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?
How to Get Your First 1,000 Real Facebook Fans (Infographic). I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). For example, how many times do we have to see a post with this kind of headline before our heads explode? Was this really written in 2015? Jay Baer, Convince & Convert.
A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Highly scientific, technical products need to be presented in a digestible way—like through an infographic or a short video. Q&A with Senior Director of Strategic Development at National Association of Manufacturers.
For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. MasterCard has some great programs, including publishing some industry research. Several years ago, Cargill reached out to activist publics to find out how they could work better together.
You should not start with three pages of A4, but a tweet, an infographic or a video. Eric Goldman (1948) Flat Earth News: an award-winning reporter exposes falsehood, distortion and propaganda in the global media , Nick Davies (2009) Cision’s 2018 Global State of the Media Report (November 2018).
The year was 2009 and I had a very special epiphany that day. Get to the latest infographic before it’s published – and pitch it to a media outlet first. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets.
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