Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity. and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. The same is true in print. Get to the latest infographic before it’s published – and pitch it to a media outlet first. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115